Whether it’s a landing page, email nurture campaign, or checkout flow, copy should make people stop, notice, and act. I write messaging that turns browsers into buyers and highlights what makes a brand truly stand out.
INFRASTRUCTURE Conference Landing Page: The Bond Buyer (Arizent)
Site copy for The Bond Buyer’s INFRASTRUCTURE conference needed to touch on some of the most relevant issues facing the municipal finance industry, while appealing to the mission-driven nature of people is this community.
Value Proposition Site Copy: The Bond Buyer (Arizent)
Value props for a subscription to The Bond Buyer distilled a complex, high-value product with a premium price tag into concise, conversion-driven copy within limited real estate on the subscription landing page.
A More Inclusive Tech Community: Flatiron School
Flatiron School’s commitment to making a life-changing education accessible is at the core of its mission. Ensuring prospective students understood how we put those words into action helped set us apart from similar education providers.
#changethings challenge: Flatiron School
Most organizations needed to find ways to address the impact of COVID-19, and the messaging behind it was a balancing act. Flatiron School decided to encourage a sense of virtual community with the #changethings challenge. I developed comprehensive messaging and helped ideate the details of the challenge.
Amazon E-commerce Copy: Fisher-Price Wood Toys
Fisher-Price’s new wooden toys deserved copy as playful as the kids who’d love them—and smart enough to win over the parents making the purchase.
Amazon E-commerce Copy: Thomas & Friends™, Fisher-Price
This R/C Thomas needed copy as adventurous as the brand itself—bringing excitement for older kids while making sure SEO helped parents find it as fast as Thomas rounds a bend.
