Creative built to earn attention—and ROI. I make digital work that stops thumbs, starts conversations, and nudges people down the funnel.
Digital Comms: American Banker and External Clients
Even if there’s limited real estate, my words catch a person’s eye—from registration gates to ads for products and services.
Cybersecurity Video for Paid Digital: Flatiron School
When Flatiron School launched its Cybersecurity Analytics course, we rolled out a major paid digital push featuring this video. I wrote the voice-over script, partnered with our videographer on art direction, and helped deliver the highest CTR of any in-house video.
Back to School Campaign:
Flatiron School
Flatiron School’s Back to School campaign tapped into the late-summer mindset, reminding people that it’s never too late to head back to the classroom. Our message: anyone, at any stage of life, can go back to school to change their career—and their future.
Thomas & Friends™ Wood Lifestyle Video
When Mattel and Fisher-Price rolled out the redesigned Thomas & Friends™ Wood, I wrote the script that brought the upgrades to life. The video ran across Facebook and Instagram, helping parents and fans see why this new version was the best one yet.
Social Stories
To engage Thomas & Friends™ fans, I helped ideate and write fill-in-the-blank stories featured across social, the brand website, and video. The social posts more than doubled the usual comment count—proving storytelling still gets people talking..
