For American Banker’s flagship Digital Banking conference, I helped shape the story end-to-end — from digital ads, emails, and paid media that drove attendance to the on-site content and video scripts that powered the event experience. The result was a unified campaign that connected the pre-event energy to the in-person “bank of the future” concept, keeping the audience engaged from first click to closing keynote.
Sponsor Videos
I scripted a series of sponsor videos that set the stage for key sessions — on topics like small business banking, digital lending, and cybersecurity. Each video was designed to prime the audience for what came next, connecting sponsor messaging with the day’s most relevant conversations.