Whether the messaging is intended to inform, convert, or both, it needs to be engaging. Compelling copy should make a potential consumer want to learn more — and make the unique benefits and value props clear.
Flatiron School’s commitment to making a life-changing education accessible is at the core of its mission. Ensuring prospective students understand how we put those words into actions helps set us apart from other similar education providers.
Most organizations have needed to find ways to address the impact of COVID-19. The messaging behind it continues to be a balancing act. Flatiron School decided to encourage a sense of virtual community with the #changethings challenge. I developed comprehensive messaging and helped ideate the details of the challenge.
One of Flatiron School’s strongest value propositions is our career services team and their industry-leading ability to help our grads land jobs in tech. It’s a lot of information to communicate clearly and concisely . The below website component has become an important distillation for our Marketing and Admissions teams.
Before marketing diversity initiatives to prospective career-changers and reacting to the COVID-19 pandemic, I wrote about toys. Sweet, innocent toys. One could be nostalgic for simpler times, but the challenge of writing about more complex product offerings during unprecedented times has certainly helped me grow. That said, Fisher-Price toys are still really cute.
Product Copy as Featured on Amazon.com
Product Copy as Featured on Fisher-Price.com
Helping consumers distinguish between multiple Thomas & Friends™ toy segments has always been a challenge. The following copy was featured on a landing page on Fisher-Price.com to help parents understand which products are appropriate for their children.
