Well-executed paid digital campaigns lead to more successful retargeting efforts and often result in CPA rates that are cheaper than out-of-home and broadcast spends. Of course, organic social is still a great way to build and engage a community.
Flatiron School Cybersecurity Video for Paid Digital
When launching Flatiron School’s new Cybersecurity Analytics course, we did a significant push on paid digital channels with the below video. I wrote the voice-over script and assisted our videographer with art direction. We saw a significant bump in CTRs, the highest from any video created by the in-house team.
Back to School
Flatiron School’s Back to School campaign leveraged the common sentiment of late summer and early fall, when so many people are going back to school. We encouraged the idea that people of any age and any lifestyle could go back to school, too — to change their careers and their lives.
Thomas & Friends™ Wood Lifestyle Video
When we relaunched Thomas & Friends™ Wood, I wrote the script for this video to inform consumers about the benefits and improvements of the redesign. The video was featured across social platforms, namely Facebook and Instagram.
Social Stories
To engage our core fanbase, I helped conceptualize and write fill-in-the-blank stories that were featured across Thomas & Friends™ digital platforms, including social posts, the brand website and videos. Social posts yielded more than double the average amount of comments for posts that month.
All Aboard To Discovery Tagline
Thomas & Friends™ needed a new tagline that leveraged the brand DNA to distinguish it from other preschool properties. It also needed to resonate globally, since it would be translated into over fifteen languages. The tagline is used across all social channels and branded content.
