For American Banker’s flagship Digital Banking conference, I helped shape the story end-to-end — from digital ads, emails, and paid media that drove attendance to the on-site content and video scripts that powered the event experience. The result was a unified campaign that connected the pre-event energy to the in-person “bank of the future” concept, keeping the audience engaged from first click to closing keynote.
Sponsor Videos
I scripted a series of sponsor videos that set the stage for key sessions — on topics like small business banking, digital lending, and cybersecurity. Each video was designed to prime the audience for what came next, connecting sponsor messaging with the day’s most relevant conversations.
Emails
The email nurture campaign invited prospects to step inside the “bank of the future,” pairing dynamic storytelling with smart segmentation. Each send was tailored by role and institution — from credit union leaders to bank cybersecurity heads — ensuring every message felt personal, relevant, and worth the click.
Digital, Paid & Social
Digital ads, paid media, and social testimonial cards extended the campaign’s reach beyond the inbox. Each asset reinforced the event’s theme while spotlighting real attendee experiences — building excitement, credibility, and clicks across every channel.
